Media Asia is a quarterly magazine
which serves as an important platform for the exchange of views and information
on mass communication in the countries of the Asia-Pacific region. Each issue
of the journal has valuable information, views and comments relevant to communication
professionals, scholars and laymen.
Editorial
Welcome to the new
Media Asia
Since 1974, Media Asia has helped to fulfil AMIC’s mission of
nurturing and promoting research and dialogue on media and
communication in the region. Entering our fortieth year, Media
Asia remains focussed on this role. But, starting with this issue, we
will be approaching it in a whole new way.
The most obvious change is in our physical format. We’ve abandoned
our old A4 size for this new compact package. Our new dimensions
mirror AMIC’s other journal, the Asian Journal of Communication,
to emphasise the complementary roles that we play.
It is between the covers that you’ll find the most significant
changes. The core of this journal will remain: In each issue, we will
still publish several original scholarly research articles blind-refereed
by experts in the field. Media Asia’s Research section leans towards
empirical studies with a fairly direct impact on practical challenges in
Asian media and communication. In line with this continuity, Sundeep Muppidi remains in charge of our research section.
In addition, the new Media Asia contains substantial new sections
highlighting current ideas, trends and concerns. Each issue
starts with in-depth, journalistic reportage, a feature article analysing
a major topic of contemporary interest. In our insights pages, authoritative
thinkers and leading practitioners share their opinions on key
issues. There is also a section highlighting noteworthy works. Here,
we’ll review not only books but also relevant online reports, documentary
films and other resources that merit your attention.
We are also excited about our new casefile section. Despite the
huge growth of Asian media and communication activities and education,
there is a crying need for well-written, easily accessible Asian
case studies to use in teaching and research. Media Asia will do its
part to help fill the gap.
All these changes are guided by our assessment of the strengths
and limitations of conventional academic journals. Most journals are
dedicated to showcasing the fruits of scholarly work, in the form of
peer-reviewed research articles. But, this is only one part of the life cycle
of scholarly inquiry. Before new findings are ready for harvesting,
the soil has to be tilled and seeded with the right questions. And, after
research is published, we need to take stock of how new knowledge is
being used on the ground.
We’d like to think of the new Media Asia as contributing to this
wider ecosystem. We aim to serve readers who want to harness reliable
research and credible, critical insights in order to address contemporary
media and communication challenges in Asia. We want
to connect researchers, educators, students, practitioners and policymakers,
by publishing not only the new findings contained in research
articles, but also signposting new directions for research and flagging
pertinent questions.
Of course, we will be only as good as the contributions we receive.
Please consider Media Asia as an outlet for your research, following
the submission guidelines on page 96. If you are interested in contributing
to our other sections—Insights, Casefile and Noteworthy—
please refer to www.mediaasia.info for more details.
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Media Asia
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