Event Detail Title | RadioAsia Conference 2007 |
| Date | 19th Jun, 2007 - 22nd Jun, 2007 |
| Venue | Singapore Expo, 1 Expo Drive Singapore |
| Description | This year's conference will challenge the perception that technology alone is responsible for driving change in communications. Some commentators argue that evolving audience profiles are responsible for the change instead. |
Full DescriptionAn annual conference
The Asian Media Information and Communication Centre (AMIC), the Asia-Pacific Broadcasting Union (ABU) and Singapore Exhibition Services (SES) are pleased to announce RadioAsia 2007. RadioAsia, which is running for its third consecutive year, will be held in conjunction with Broadcast Asia 2007. RadioAsia will bring together leading radio media practitioners, communication specialists, policy makers, and academics from across the Asia-Pacific and beyond. Some 40 eminent speakers who specialise in various aspects of radio and communications will attend to share their perspectives. The conference will consist of a half-day of workshops followed by a three-day conference where leading radio experts will deliver papers and presentations.
Objectives
This year's conference will challenge the perception that technology alone is responsible for driving change in communications. Some commentators argue that evolving audience profiles are responsible for the change instead.
There are a variety of issues surrounding the changing audience. One factor has been the gradual erosion of institutional trust. Audiences no longer access a single source for information and are increasingly critical of official information that is provided by media institutions. They seek a variety of sources to find alternative viewpoints on issues and events that shape their lives. Peer to peer information networks in this context are increasing in prominence as sources of reliable information.
New media technologies have led to people empowerment and fuelled further audience change. Audiences are increasingly using technology to serve their media needs at times convenient to them, eroding the importance of programming schedules. In addition, people are empowered to create content and respond to views from the media and others. This could arguably lead to greater accountability. Accountability however, may be limited to those with technology and the type of technology access audiences have. It may not be an inclusive club.
Aedhmar Hynes, CEO of independent PR firm Text 100 International defines anyone born before 1975 as "digital immigrants", while those born after are "digital natives" and thus the immigrants need to work harder to understand new communications tools. This time demarcation could serve as a starting point in not only identifying where the audience stands, but also in identifying radios' position within the media landscape.
If radio is a digital immigrant, and with the current media landscape of convergence allowing for multiple platform deliveries, how exactly are audiences empowered by technology and how can radio facilitate changing audience profiles and needs? RadioAsia 2007 will set out to provide debate on this issue.
Contact Persons
Jaspal Singh, AMIC
jaspal@amic.org.sg
Tel: +65-6792 7570
Fax: +65-6792 7129
Vijay Sadhu, ABU
vijay.s@abu.org.my
Tel: +603-2282 3592
Fax: +603-2282 5292
Jenesta Leong, SES
jl@sesallworld.com
Tel: +65-6233 8623
Fax: +65-6233 8715